At the Consumer Electronics Show (CES) in Las Vegas on January 5, 2023, Stellantis unveiled the Ram Revolution BEV Concept, their groundbreaking battery-electric vehicle. Stellantis described the concept as a showcase of cutting-edge features that will shape the future of Ram trucks, particularly as the brand embarks on its electrification journey.
Leading up to CES, I served as the visual Senior Creative Designer at Razorfish, with a team dedicated to generating excitement for the reveal through a series of landing pages on ramtrucks.com. On January 5, these teaser pages transformed into an immersive interactive experience, spotlighting the concept vehicle's standout features. The landing page included a slider to explore the truck’s body-on-frame architecture, a 360-degree interior view, and toggles for exploring various interior and exterior design elements.
In the six days following the CES event, total traffic to the Ram website surged by 11%, reaching 792,000 visitors, with 156,000 specifically engaging with the BEV page. Additionally, interest in the vehicle skyrocketed, as evidenced by a 273% increase in sign-ups for updates, totaling 11,600 submissions.
